The Australian red meat industry is focused on care for the environment, being sustainable and caring for our livestock, whilst also playing an important role in Australian communities and global nutrition.
We’re striving to improve animal welfare, so that our cattle, sheep and goats are healthy and happy and produce red meat of the very best quality, that is naturally high in protein and essential nutrients.
Red meat is naturally nutritious and a source of essential nutrients important for energy and immunity, along with healthy brain and muscle development and function.
In terms of protein, red meat is naturally an excellent source of high-quality protein.
Since 2005, greenhouse gas (GHG) emissions from beef, lamb and goats have fallen by 78.56%1. This is all part of the red meat industry’s aim of being carbon neutral by 2030 (CN30).
The Australian red meat industry contributes 10-11%2 of national GHG emissions.
1 B.CCH.2124 - 2021 Greenhouse gas footprint of the red meat industry
Methane emitted by ruminants like cattle, sheep and goats is recycled into carbon in plants and soil, in a process known as the biogenic carbon cycle. It's an important natural cycle that's been happening since the beginning of life and methane breaks down within 10-12 years as part of the biogenic carbon cycle.
Eating red meat three to four times a week in healthy, balanced meals provides essential nutrients recommended for good health and reduces the environmental impact of overconsumption.
To eat a sustainable diet, Australian research shows that all foods, including red meat, must be sustainably produced, and sustainably consumed.
Research shows that the environmental impact of reducing red meat intake below recommended amounts is small.
Almost half a million people employed. Approximately 428,000 people were employed in Australia’s meat and livestock industry in 2020-21 and it generated a turnover of $75.4 billion.
Domestically, 93% of Australian households are regularly eating beef and 74% of households are regularly eating lamb. In addition to this, Australia is the world’s fourth largest beef exporter, despite producing only 3% of the world’s beef supply.
The Australian red meat industry cares about our animals and wants to ensure they have a life worth living.