75% of Australia’s land is classed as rangelands

Grazing livestock is the largest category of land use in Australia. Maintaining and improving the environment for future farming generations is of utmost importance to red meat producers. 75% of Australia's land classed as rangelands – non-arable land that doesn’t suit crops. Cattle, sheep and goats can thrive in these environments, upcycling and converting grass and other plants with low nutrient value to humans into high quality protein, fatty acids, vitamins and minerals that we can digest.

Livestock mostly eat feed that humans can’t eat

86% of plant materials fed to livestock globally are lower value by-products that do not meet human consumption standards.

Cattle, sheep and goats can thrive in these environments, upcycling and converting grass and other plants with low nutrient value to humans into high quality protein, fatty acids, vitamins and minerals that we can digest and enjoy as part of a balanced diet.

"For our land here, the best thing we can be doing is raising beef and lamb."

Livestock producers are custodians of 43% of Australia’s land mass

Grazing livestock is the largest category of land use in Australia. The majority of livestock producers are taking action to manage natural resources and biodiversity on their properties. Maintaining and improving the environment for future farming generations is of utmost importance to red meat producers. Around 55% of cattle grazing land is managed for biodiversity outcomes, and over 70% of sheep producers are taking action to maintain or enhance biodiversity on their properties. And in 2023, 57% of natural resource management regions in Australia reported achieving healthy groundcover thresholds.