The Australian red meat industry cares about our animals and wants to ensure they have a life worth living. We also care about a sustainable future for the planet and have voluntarily set a carbon neutral target.
Our website provides an overview of what the red meat industry is doing to drive sustainable practices and provide for the well being of the animals in their care.
Click here to see what information is available on the Australian Good Meat website.
Research shows that the Australian community believe it's important for children to understand where their food comes from. It's also shown that children who understand how their food is produced are more likely to know the nutrients and benefits of eating healthy and fresh produce.
The Australian Good Meat schools program aims to create this understanding by building knowledge of teachers' and students' red meat and livestock industry.
We do this through:
The MLA Ambassador program equips Ambassadors with effective communication skills to engage in meaningful conversations about our industry with consumers.
Learn more about the Ambassador program.