Discover how every mouthful of delicious red meat makes a positive impact on more than just your appetite. Because Australian Good Meat is good in so many ways.
Australia’s Good Meat is more than just good for you. The red meat industry is committed to raising animals with care and respect, while supporting a sustainable future for the planet. With a clear goal to contribute to Australia’s net zero ambitions, we’re proud to produce nutritious, high-quality protein in a way that supports communities, the environment and animal wellbeing.
'Red Meat Green Facts' is a fast-facts way to get to the truth about red meat production in Australia.
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Seeing the impacts of climate change on his central western New South Wales cattle farm empowered Jon Wright to act.
From being a key part of Australia’s climate solution to its all-natural nutrients, here’s why Australian red meat is more than just good for you.
What is the environmental impact of beef and lamb in the Australian diet? Read more
The Australian red meat and livestock industry is committed to supporting the nations Net Zero ambitions.
Mark Wootton is proud to produce sustainable lamb, wool and beef in on his property Jigsaw Farms.
The Australian livestock industry is committed to the Five Domains of Animal Welfare.
“If you look after your land and your animals they will look after you.”
Red meat is an excellent source of protein, iron and zinc. These essential nutrients are important throughout your life as a means of staying healthy.
The Australian Dietary Guidelines recommend eating 65g lean, cooked red meat every day, alternating between meals with smaller and larger portion sizes.
Australian farmers use a range of sustainable farming practices. These include managing emissions and water use, increasing biodiversity, creating energy efficiencies, reducing waste and implementing environmentally sustainable land management practices.
Australian farmers work hard to give their livestock the best care possible, and follow best-practice guidelines .
The Australian red meat industry cares about our animals and wants to ensure they have a life worth living.