Discover how every mouthful of delicious red meat makes a positive impact on more than just your appetite. Because Good Meat is good in so many ways.
Australia’s Good Meat is so much more than just good for you. The Australian red meat industry cares about our animals and wants to ensure they have a life worth living. We also care about a sustainable future for the planet and are voluntarily working towards carbon neutrality.
'Red Meat Green Facts' is a fast-facts way to get to the truth about red meat production in Australia.
Find the factsSeeing the impacts of climate change on his central western New South Wales cattle farm empowered Jon Wright to act.
From being a key part of Australia’s climate solution to its all-natural nutrients, here’s why Australian red meat is more than just good for you.
Australian lamb is already climate neutral and climate neutral beef can be achieved through adoption of production and waste reduction strategies.
The Australian red meat and livestock industry's goal is to be carbon neutral.
Mark Wootton is proud to produce sustainable lamb, wool and beef in on his property Jigsaw Farms.
The Australian livestock industry is committed to the Five Domains of Animal Welfare.
“If you look after your land and your animals they will look after you.”
Red meat is an excellent source of protein, iron and zinc. These essential nutrients are important throughout your life as a means of staying healthy.
The Australian Dietary Guidelines recommend eating 65g lean, cooked red meat every day, alternating between meals with smaller and larger portion sizes.
Australian farmers use a range of sustainable farming practices. These include managing emissions and water use, increasing biodiversity, creating energy efficiencies, reducing waste and implementing environmentally sustainable land management practices.
Total freshwater consumption when raising cattle was found to decline 18% in the five years to 2020 and was 400L per kg liveweight. This was 73% lower than the five years to 1985.
Australian farmers work hard to give their livestock the best care possible, and follow best-practice guidelines .
Animal wellbeing is critical during live exports and the industry has made big improvements in this area. To ensure the best possible treatment, 31 animal-welfare indicators are measured onboard livestock export vessels. These cover nutrition, environment, health, behaviour and mental state.
The Australian red meat industry cares about our animals and wants to ensure they have a life worth living.