Discover how every mouthful of delicious red meat makes a positive impact on more than just your appetite. Because Good Meat is good in so many ways.
Australia’s Good Meat is so much more than just good for you. The Australian red meat industry cares about our animals and wants to ensure they have a life worth living. We also care about a sustainable future for the planet and have voluntarily set a carbon neutral target.
'Red Meat Green Facts' is a fast-facts way to get to the truth about red meat production in Australia.
Find the factsSeeing the impacts of climate change on his central western New South Wales cattle farm empowered Jon Wright to act.
From being a key part of Australia’s climate solution to its all-natural nutrients, here’s why Australian red meat is more than just good for you.
Australian lamb is already climate neutral and climate neutral beef can be achieved through adoption of production and waste reduction strategies.
The Australian red meat and livestock industry's goal is to be carbon neutral by 2030 (CN30).
Mark Wootton is proud to produce sustainable lamb, wool and beef in on his property Jigsaw Farms.
The Australian livestock industry is committed to the Five Domains of Animal Welfare.
“If you look after your land and your animals they will look after you.”
Red meat is an excellent source of protein, iron and zinc. These essential nutrients are important throughout your life as a means of staying healthy.
The Australian Dietary Guidelines recommend eating 130g lean, cooked red meat every other day, alternating between meals with smaller and larger portion sizes.
Australian farmers use a range of sustainable farming practices. These include managing emissions and water use, increasing biodiversity, creating energy efficiencies, reducing waste and implementing environmentally sustainable land management practices.
It now takes 486 litres to produce 1kg of beef in Australia. Thanks to improved practices, that’s 68% less water than it took 30 years ago – and ongoing innovations are designed to reduce that even further.
Australian farmers work hard to give their livestock the best care possible, and follow best-practice guidelines .
Animal wellbeing is critical during live exports and the industry has made big improvements in this area. To ensure the best possible treatment, 31 animal-welfare indicators are measured onboard livestock export vessels. These cover nutrition, environment, health, behaviour and mental state.
The Australian red meat industry cares about our animals and wants to ensure they have a life worth living.